This week marks the official start of winter and that means it’s the peak season for branded polyester fleece products. Fleece jackets, pullovers and vests make great promotional gifts for the simple reason that they get worn – regularly – by the people who receive them. Fleece has many of the same properties of wool, but at a much lighter weight making it great for layering when heading outside, or for taking away the chill of a cold indoor environment such as an office or warehouse.
This fabric was created in 1979 by Malden Mills and called Polarfleece®, but didn’t really hit mainstream until the early 90’s. Once the Asian market jumped into it, prices dropped and the fabric soared in popularity in the promotional products industry.
Today there are all kinds of polyester fleece products to choose from and the fabric is even incorporated into winter outerwear jackets to provide insulation and wind resistance. Read on for some specific polyester fleece products that provide great value for dollars spent.
Columbia Sportswear Fleece
This brand has undergone a bit of a restructuring within our industry as they’ve changed distribution partners and also swapped out some styles. The fact that they’ve affiliated with Sanmar – in my mind our industry’s strongest clothing wholesaler -- to me is a very positive development. Columbia is known for its outstanding quality and I think that with Sanmar’s assistance, we’re going to see lots of fresh and innovative Columbia products available for co-branding going forward.
Case in point:
Columbia Western Trek Pullover
Brand new this year, this lightweight pullover is made with 270 gram, microfleece. It features a zippered chest pocket, zippered hand warmer pockets and an open hem and cuffs. It also has the embroidered Columbia logo located on the right chest for maximum branding reinforcement, while your organization’s logo goes on the left chest. In my opinion, no organization can ever go wrong by associating themselves with Columbia Sportswear. Cost for the Western Trek (embroidered): $47.38 (12 pc. price)
Columbia Women's Fern Creek Vest
The perfect layering piece for extra warmth. It’s made with 360 gram MTR fleece for maximum thermal retention. This item has been in the Columbia line for a long time, which means it’s a proven top seller. The men's version that's pictured pictured to the left is the Cathedral Peak Vest. Cost (embroidered): $34.72
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News, ideas and opinions about the promotional products industry (and marketing in general) from an industry veteran.
Tuesday, December 21, 2010
Great Fleece Ideas for Winter
Labels:
Columbia,
fleece,
polar fleece,
polyester fleece,
tall sizes
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