News, ideas and opinions about the promotional products industry (and marketing in general) from an industry veteran.
Sunday, October 4, 2009
The Power of Promotional Products
More proof of the power of promotional products.....one of the most famous promo items in recent history, the Minnesota Twins Homer Hankie....which became famous during the Twins march to the World Series title in 1987....has made a reappearance.
It's being credited with the karma that's resulted in the Twins improbable 16-4 late season run that enabled them to tie the Detroit Tigers for first place in American League Central Division. The two teams will settle things Tuesday in a winner take all one game playoff in Minnesota's Metrodome with 50,000 Hankie wielding Twins fans trying to will their team to victory.
Can the Twins pull it off? With the Homer Hankies involved, why wouldn't they?
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