Sunday, August 30, 2009

2010 Farmers' Almanac Unveiled


The 2010 Farmer's Almanac is out and the prediction for New England is average to normal temperatures -- that's the good news. But it's also calling for plenty of snow -- the bad (or good) news...depending on your point of view. The Midwest, meanwhile is going to get walloped.

Geiger, in addition to being one of the largest promotional product companies in the country, is also the publisher of the world famous Farmer's Almanac - the oldest continually published Almanac in the United States. It's been out every year since 1818, has been in the Geiger family since the mid 1930's, and the latest edition of America's most beloved publication was officially rolled out to the general public this week.

Peter Geiger, Philom, is the editor of the Almanac and over the next few days he, along with Managing Editor Sandi Duncan, will make the rounds to various media outlets, including network TV, to promote this year's edition.



Why am I mentioning this? Because the Almanac, in addition to being fun to read, is a great promotional item. People enjoy getting it. It tends to hang around because of both the forecasts and the great information inside. You get the front cover and the entire back cover for your ad - a ton of space -- and associating with the Farmers' Almanac ties your organization's name to a time tested brand with a national reputation for reliability and traditional values. It's also a great 'green' product because it focuses on sustainable living.

The retail version of the Almanac is available in places like Barnes & Noble and Walgreen's. And the promotional product version (basically the same thing but your ad is the only one in it) is available only through your organization.

The Almanac's annual publicity campaign promotes the Almanac itself, but it's also done to help our clients who use it promote their businesses.

If you would like a sample of the Farmers' Almanac or more information about how it can help your branding efforts, please contact me at sboyages@promoresource.com. If you have a few minutes, check out the links below.

Boston Herald Story

Video on the History of the Farmers' Almanac

www.farmersalmanac.com

AOL Story

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