I wrote it because stories like this one seem to be coming down the pipeline far too often these days. There is a sentiment out there among some that promotional products are about 'trinkets and trash' or 'swag'. With all due respect, my response to that is that those who feel that way really don't have much of a concept of what marketing is really all about.
Anyway....here it is.....
You know the expression 'penny-wise and pound foolish'? That's California Governor Jerry Brown. Governor Brown this week banned state agencies from purchasing promotional products — a move that figures to save the state in the neighborhood of 7 to 8 million dollars over the next 3 years.
For those unfamiliar with the term, a promotional product is a useful everyday item that carries an ad message — be it an imprinted pen, a t-shirt or something a bit more elaborate like a computer flash drive with a logo printed on the casing.