The following article first appeared on the blog site Technorati under the title: California Bans State Agencies From Buying Promotional Products.I wrote it because stories like this one seem to be coming down the pipeline far too often these days. There is a sentiment out there among some that promotional products are about 'trinkets and trash' or 'swag'. With all due respect, my response to that is that those who feel that way really don't have much of a concept of what marketing is really all about.
Anyway....here it is.....
You know the expression 'penny-wise and pound foolish'? That's California Governor Jerry Brown. Governor Brown this week banned state agencies from purchasing promotional products — a move that figures to save the state in the neighborhood of 7 to 8 million dollars over the next 3 years.
For those unfamiliar with the term, a promotional product is a useful everyday item that carries an ad message — be it an imprinted pen, a t-shirt or something a bit more elaborate like a computer flash drive with a logo printed on the casing.
Its nice blog provides useful information about promotional products and how to use promotional products.
ReplyDeleteThank you so much for sharing this. It enlightened me and instilled in me the importance of investing on promotional products.
ReplyDeleteI don't understand what's going on in the mind of Jerry Brown. Doesn't he know how important advertising is for businesses? As a governor, I'm sure he made use of campaign materials. Those are promotional products and now he's banning these stuff. Didn't he realize that?
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