Want more proof of the power of promotional products? Last football season, the Tennessee Titans were one of the top teams in the NFL. In the 2nd to last game of the regular season, the Titans beat their arch rival Pittsburgh Steelers handily to run their record to 13-2 and clinch the best record in their conference.Several Titan players celebrated by unceremoniously stomping on a couple of the Steelers' famed 'Terrible Towels'.
Recently I posted about the Minnesota Twins Homer Hankie. The Terrible Towel actually predates the Hankie. It was the symbol of the Steelers' Steel Curtain Dynasty of the 1970's -- and like the Hankie, is still going strong even today. In fact the Towel is as synonymous with the Steelers as Mean Joe Greene, Terry Bradshaw and the black and gold uniforms.
Needless to say the proud Steeler fans weren't too pleased with that little stunt.
Well, what do you think has happened since?
The Steelers recovered, and tapping in to the karma of a now sufficiently motivated Terrible Towel came together as a team and went on to win the Super Bowl. As for the Titans....they haven't won a game since!
Tennessee lost their last regular season game, got upset in their only playoff game and have started the current football season 0-6, with the exclamation point being their recent 59-0 drubbing at the hands of the New England Patriots.
Yet another illustration of the unique power of promotional products!
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