What's a Geiger Galleria? It's Geiger's annual education conference for its
You don't have much, if any downtime, because the time there is crammed full of presentations, educational seminars, networking, socializing and a massive Trade Show. The time spent there was incredibly worthwhile, both from a practical and motivational standpoint. I picked up a TON of new ideas which I know will help my clients get better returns from their promotional product dollars spent with Geiger and myself.
One terrific presentation that I attended was a talk by Author and Speaker, Tony Rubleski on the subject of Mind Capture, which is the process of rising above the clutter of all the marketing messages that are thrown at us daily. In other words, to reach out and capture the minds of our intended targets -- the prospective and existing customers that we're all trying to reach.
Tony's presentation resonated with me because his concept of Mind Capture, to me is what promotional products are all about. Our everyday useful items like pens and magnets have the ability to carry a sales message into places that most other forms of media have a lot of trouble reaching...like your kitchen or office for example. If there ever was a tool made for Mind Capture, it's promotional products....which is probably why the Geiger folks booked Tony to begin with...but I have to say it was a great call. This guy is good.
My immediate goal is to take some of Tony's ideas and utilize them to help you use promotional products more effectively. Stay tuned......
More on the Galleria in my next post....
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