ASI Power 50 -- Part 2

Each year, the Advertising Specialty Institute, the major media & marketing organization serving the promotional products industry, releases its Power 50. It's a list of who it considers to be the 50 most powerful people in our business. And as I noted last week, once again for 2009, the combination of Geiger's CEO, Gene Geiger and our Executive VP, Jo-anLantz, is ranked #5 on that list.

As ASI describes it, the Power 50 all have significant influence on our industry. They are listened to, followed and respected to the point that many of their industry colleagues emulate their strategies and business beliefs.

If you're a regular reader of Counselor Magazine - the major monthly 'What's Happenin' periodical for the promo products industry, chances are you've seen Gene and Jo-an quoted regularly. Part of that is due to Geiger's prominence -- we're the only company that's remained in the industry's Top 10 largest distributor firms for each of the past 30 years. But more than that, both of them are leaders who have guided Geiger through quite a bit in the 19 years that I've been with them.

Over that time we've experienced the technology revolution, major booms and busts in the US economy, the soaring influence of China and lots more. And Geiger has emerged from all of this stronger than ever. Our sales volume has grown consistently, we've become an industry leader in Company Store programs, have made several acquisitions and have become a company that's poised for continued future growth.

The folks at ASI have certainly taken note, as has the rest of our industry, so Gene and Jo-an remain ensconced at #5, even as the names and rankings of others on the list have fluctuated.

For me personally, it reinforces something I've always felt and that is that I'm affiliated with the BEST business partner in our industry. We have a marketing slogan that says 'Geiger Gets It' and they really do. Gene and Jo-an communicate with our sales force regularly and keeping us up to date on the key issues impacting our industry as well as insights on where they think we're headed and what to be on guard for. A lot of the topics that I write about on this blog result from information that I've obtained from them.

Speaking for just myself personally, I've understood Geiger's prominence within our industry for a very long time. But every so often its nice to be reminded about what they're all about. And once again the folks atASI have done that with the release of their Power 50. Congrats to both Gene and Jo-an.

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