Monday, May 9, 2016

Promotional Products & the High (Marketing) Rent District

I like to think of promotional products as keys that open the door to valuable real estate property. Now it wouldn’t surprise me if your initial reaction to that statement is “whoa….what’s he smoking today?”  But hear me out….

Promotional products are all about gaining people’s attention - specifically the intended audience for a marketing message.  What’s unique about promo items is that the recipient places the item somewhere - be it the desk, in the kitchen, in the car, on a wall etc.
Now think of those areas in terms of real estate.   In the places a promo item’s recipient spends his or her time, your brand or marketing message is gaining access to that ‘property’.  And that’s one benefit that makes promotional items unique. No other advertising medium can place your message into those hard to reach - but extremely valuable - places quite as effectively as promotional products.

Say you’re a freight forwarding company.  What’s it worth to have your brand on the desk of shipping managers every single work day?  Items that could accomplish that task include a desk blotter, note cube, note holder or letter opener among many others.

If you own a restaurant that does Take Out and can gain access to a customer’s refrigerator door, guess where they’ll be looking when they’re hungry?

Think about where you’d like to have your marketing message seen by the people you’re seeking to reach.  You’ve just taken a step beyond the so called ‘trinkets and trash’ mindset and you start to realize just how useful a carefully chosen promotional item can be!

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