Monday, May 16, 2016

The BEST Marketing Real Estate Location

In my last blog post, I talked about the ability of promotional products to give your brand access to prime marketing real estate.  Now I’m going to talk about the most prestigious location of all, one where, if allowed in, your brand is pretty much assured to wind up top of mind by sheer osmosis if nothing else!

I’m referring to the smartphone, a device which is pretty much always attached to our hands these.  Think about it.  Anyplace you go people are looking down, focused on their phones, as they deliver an endless stream of information, communication and entertainment.
A few quick stats: 73% of Americans always have their mobile device with them. People pick up their phones between 150 to 200 times a day on average. 75% of adults are now accessing the web via mobile and among 16-24 year old's phone use averages over 3.25 hours a day!*

So what do you think it’s worth to be able to attach your brand to such a device - and I’m not referring to an app?  I mean the phone itself?
Promotional products can do that.  Items like the smartphone wallet, the Backstrap Phone Protector Case or a Cloth Screen Cleaner actually attach to the phone.  Phone cases, which can also be imprinted, protect a phone.  And full color phone decals can dress up the phone case.

All of these are readily available promotional products.

Regardless of which item it is, if you can somehow get your brand on someone’s phone, it’s on the best billboard imaginable!

*Source- 2016 Mobile Marketing Trends Every Marketer Needs by Heidi Cohen

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